Effective Date: August 2024

Pet Trade UK (“we,” “our,” or “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect the personal data you provide to us when using our website, www.pettradeuk.co.uk (“Website”), or when you interact with us in other ways.

1. Information We Collect

We may collect and process the following types of personal data:

• Personal Identification Information: Name, email address, postal address, phone number.
• Transaction Information: Payment details, purchase history.
• Technical Data: IP address, browser type, operating system, and other technology on the devices you use to access our Website.
• Usage Data: Information about how you use our Website, products, and services.
• Marketing and Communication Data: Preferences in receiving marketing from us and your communication preferences.

2. How We Use Your Information

We use your personal data for the following purposes:

• To Provide and Manage Our Services: To process your orders, manage payments, and deliver the products you purchase.
• To Communicate with You: To respond to your inquiries, send you updates about your orders, and provide customer support.
• To Improve Our Website: To monitor and analyze usage to improve the performance and user experience of our Website.
• For Marketing Purposes: To send you promotional offers, newsletters, and other marketing communications, in line with your preferences.
• To Comply with Legal Obligations: To fulfill our legal obligations, such as record-keeping, compliance with laws, and responding to lawful requests by public authorities.

3. Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Consent: Where you have provided your consent, for example, to receive marketing communications.
• Contract: To fulfill our obligations under a contract with you, such as processing your orders.
• Legal Obligation: To comply with our legal obligations, such as tax laws.
• Legitimate Interests: For our legitimate interests in improving our Website, providing you with information, and ensuring the security of our services.

4. Sharing Your Information

We may share your personal data with:

• Service Providers: Third parties who assist us in providing our services, such as payment processors, delivery companies, and IT service providers.
• Legal Authorities: If required by law or in response to a legal request, we may disclose your information to law enforcement agencies or regulatory bodies.
• Business Transfers: In the event of a merger, sale, or transfer of our business, we may transfer your personal data to the new owner.

5. Data Security

We take appropriate technical and organizational measures to secure your personal data and protect it from unauthorized access, alteration, disclosure, or destruction. Despite these measures, please be aware that no method of transmission over the internet is completely secure.

6. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including for legal, accounting, or reporting requirements.

7. Your Rights

You have the following rights regarding your personal data:

• Access: The right to access your personal data and request a copy.
• Rectification: The right to request corrections to inaccurate or incomplete personal data.
• Erasure: The right to request the deletion of your personal data, subject to certain conditions.
• Restriction: The right to request the restriction of processing your personal data under certain circumstances.
• Portability: The right to receive your personal data in a structured, commonly used, and machine-readable format.
• Objection: The right to object to the processing of your personal data in certain circumstances, including for direct marketing purposes.
• Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us at admin@pettradeuk.co.uk.

8. Cookies

Our Website uses cookies to improve your experience and analyze our traffic. For more information about the cookies we use and how to manage your cookie preferences, please see our Cookie Policy.

9. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices of these websites, and we encourage you to review their privacy policies.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on our Website and updating the “Effective Date” above.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Pet Trade UK

Admin@pettradeuk.co.uk